Case Study
One Source Media
About the Client and Project
One Source Media is a leading sign shop and printing company based in New Jersey. We specialize in graphic design, indoor and outdoor signage, large-format printing, vehicle wrap advertising, exhibits, and more. Our unwavering commitment to excellence and exceptional customer service have established us as a top commercial printing and signage company.
In 2024, we expanded and relocated to a larger, more spacious facility in Englewood, NJ—just 15 minutes from NYC. From this new location, we continue to serve clients throughout New York City and New Jersey, delivering top-tier printing and signage solutions.
Project Duration
Underway 11+ Months
As per Requirements
Background and Strategic fit
One Source Media (OSM) is a New Jersey-based company specializing in custom printing and design services, including vehicle wraps, signage, digital printing, wall murals, and trade show displays. With state-of-the-art facilities and a commitment to high-quality products, OSM helps businesses enhance their brand visibility and customer engagement through impactful designs. Their focus on creative design, combined with excellent installation services, positions them strategically to serve a wide range of industries, from small businesses to large enterprises, meeting the growing demand for personalized and effective marketing solutions.
Challenges faced by ONE SOURCE MEDIA:
- Competing with numerous local and national firms offering similar services.
- Fluctuating prices of raw materials affecting profit margins.
- Keeping up with new printing technologies and design trends requires continuous investment.
- Meeting growing demands for high-quality, fast, and unique services.
- Managing fluctuating demand and revenue during peak and off-seasons.
- Retaining loyal customers amidst low-cost competitors.
OSMNYC called on Devinlabs to address key challenges, enhance their design and printing services, and improve the overall customer experience. The project aimed to streamline the custom printing process, boost customer engagement, and ensure seamless functionality across various design solutions, ultimately driving business growth and reinforcing OSMNYC’s position as a leader in the custom printing and branding industry.
Services Offered
Vehicle Wraps
Custom vehicle wraps to promote brands and businesses.
Wall Murals
Custom-designed wall graphics for interiors and exteriors.
Signage
Creation of custom signs for businesses, storefronts, and events.
Trade Show Displays
Custom-designed displays for trade shows and exhibitions.
Custom T-Shirts
Personalized t-shirt printing for businesses, events, or promotions.
Graphic Design
Professional graphic design services for various branding and marketing needs.
Printing Services
High-quality printing for banners, posters, business cards, and promotional materials.
Challanges
01
High Competition
- The custom printing and design industry is highly competitive, with numerous local and online competitors offering similar services.
02
Changing Customer Expectations
- As clients demand more personalized and innovative designs, OSMNYC must stay ahead of design trends and technology to meet evolving needs.
03
Material Costs
- Fluctuations in the cost of materials such as vinyl, ink, and printing supplies can impact pricing and profit margins.
04
Fast Turnaround Time
- Customers expect quick delivery for time-sensitive projects like vehicle wraps and trade show displays, putting pressure on production schedules.
05
Technology Integration
- Staying up-to-date with the latest design software and printing technologies requires continuous investment, and ensuring the seamless integration of these technologies into operations can be challenging.
06
Client Retention
- Maintaining long-term relationships with clients in a market with many alternatives requires consistent quality and customer service.
Courier API Integration
User Flow
User Flow in website design refers to the sequence of steps a user takes to accomplish a task or reach a goal. It involves guiding users seamlessly through various pages and interactions to ensure a smooth and intuitive experience. By optimizing user flow, designers enhance usability and increase user engagement on the website.
Optimizing UX: Crafting a Research Plan
Crafting an effective research plan for optimizing user experience involves defining clear objectives, selecting appropriate methodologies, and gathering relevant data. By meticulously planning each step, designers can gain valuable insights into user behavior and preferences, informing iterative improvements to the product. A well-executed research plan is instrumental in creating user-centric designs that resonate with the target audience.
Design System & Style
We developed a design system to enhance consistency and streamline the client’s workflow, saving time during feature development. This initiative aims to elevate the website’s overall process and user experience, ensuring efficiency and cohesion across all aspects of design and implementation.
Demos And Pages
Focusing on challenges often drives innovation and efficiency at One Source Media, allowing the team to maintain its agile approach. As a result, the team consists of highly skilled professionals who are not only experienced but also thrive on creativity and problem-solving, fueled by the unique demands of the printing and design industry.
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