Brake Masters, a leading auto service chain since 1983, aimed to modernize its website to match evolving customer needs. Enhancing mobile usability, streamlining booking, and improving performance aligned with their strategic goal: increasing engagement, boosting service appointments, and reinforcing their trusted reputation in a competitive digital-first automotive market.
Case Study
Brake Masters
About the Client and Project
Brake Masters is a trusted automotive service provider with over 80 locations across the Southwestern United States. Established in 1983, the company has built a strong reputation for delivering honest, reliable, and affordable car care services, including brake repair, oil changes, and routine maintenance. With a focus on transparency and customer trust, Brake Masters continues to be a go-to destination for drivers seeking expert service at fair prices.
The project aimed to modernize BrakeMasters.com to better serve both new and returning customers. Key objectives included improving website performance, enhancing the mobile user experience, and streamlining appointment scheduling across multiple service locations. By refining the digital experience, the project sought to boost user engagement, increase service bookings, and reinforce Brake Masters’ position as a leader in automotive care.
Project Duration
Underway 10+ Months
Engagement Model
As per Requirements
Our Technology Stack
Core
- HTML, CSS, jQuery, PHP.
- WordPress.
Theme
- Polestar, Custom Theme.
Plugins
- SiteOrigin Page Builder, Smart Slider 3, a3 Lazy Load, Yoast SEO.
Background and Strategic fit
Challenges faced by Brake Masters :
- Appointment scheduling lacked efficiency and user-friendliness.
- Service center details varied or were hard to find.
- Limited online interaction compared to competitors.
- Competing with national chains offering aggressive digital marketing.
- Translating in-store trust to digital channels was challenging.
BrakeMasters.com partnered with Devinlabs to solve key digital challenges, enhance usability, and improve the customer experience. The project streamlined service booking, optimized mobile performance, and unified location information. These upgrades aimed to increase online appointments, boost engagement, and strengthen Brake Masters’ reputation as a trusted, accessible automotive service provider.
Services Offered
Brake Repair & Replacement
Comprehensive brake inspections, pad replacement, and system repairs.
Oil Changes
Full-service oil changes with multi-point inspections.
A/C Services
Air conditioning diagnostics, recharges, and repairs.
Alignment Services
Wheel alignment to improve handling and tire life.
Challanges
01
Outdated Website Design
- Lacked modern UI and mobile responsiveness.
02
Inefficient Booking Process
- Appointment scheduling was slow and unintuitive.
03
Inconsistent Location Details
- Difficult for users to find accurate service center info.
04
Low Online Engagement
- Limited digital marketing reach and user interaction.
Courier API Integration
User Flow
User Flow in website design refers to the sequence of steps a user takes to accomplish a task or reach a goal. It involves guiding users seamlessly through various pages and interactions to ensure a smooth and intuitive experience. By optimizing user flow, designers enhance usability and increase user engagement on the website.
Optimizing UX: Crafting a Research Plan
Crafting an effective research plan for optimizing user experience involves defining clear objectives, selecting appropriate methodologies, and gathering relevant data. By meticulously planning each step, designers can gain valuable insights into user behavior and preferences, informing iterative improvements to the product. A well-executed research plan is instrumental in creating user-centric designs that resonate with the target audience.
Design System & Style
We developed a design system to enhance consistency and streamline the client’s workflow, saving time during feature development. This initiative aims to elevate the website’s overall process and user experience, ensuring efficiency and cohesion across all aspects of design and implementation.
Demos And Pages
Focusing on the unique challenges of digital automotive services enhances creativity and efficiency within BrakeMasters.com’s digital team, maintaining its dynamic and agile work culture. The team is made up of experienced professionals in web development, UX design, and automotive marketing, who thrive on innovation to meet the evolving needs of today’s customers.
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