The Merck website serves as a comprehensive platform to showcase its global leadership in healthcare innovation. Strategically, it aligns with Merck’s mission by highlighting R&D efforts, product breakthroughs, and corporate responsibility, effectively engaging stakeholders, investors, and patients while reinforcing trust and transparency in its scientific and ethical commitments.
Case Study
Merck
Before
After
About the Client and Project
Merck & Co., Inc., known as MSD outside North America, is a leading global biopharmaceutical company with a mission to use innovative science to save and improve lives. Founded in 1891 and headquartered in New Jersey, Merck operates in over 140 countries and employs around 75,000 people. The company is known for groundbreaking work in cancer immunotherapy, vaccines, infectious diseases, and chronic health conditions. Merck’s flagship cancer drug, Keytruda, has positioned it at the forefront of oncology innovation. With a strong commitment to research and development, Merck invests billions annually to discover and deliver life-saving treatments worldwide.
Merck is investing $1 billion to construct a state-of-the-art biologics manufacturing facility in Wilmington, Delaware. The facility will focus on the production of Keytruda and other advanced biologics, aimed at enhancing domestic production and reducing reliance on foreign supply chains. Scheduled to be operational by 2028, the project is expected to generate over 4,000 construction jobs and 500 permanent roles, supporting both local economies and Merck’s long-term growth.
Breakthroughs
Innovating Healthcare Globally
Project Duration
Underway 14+ Months
Engagement Model
As per Requirements
Our Technology Stack
Core
- Bootstrap, jQuery, jQuery UI, core-js, PHP .
Background and Strategic fit
Challenges faced by Merck:
- Keytruda, Merck’s top-selling drug, will lose U.S. exclusivity by 2030, threatening major revenue streams.
- Developing new drugs requires billions in investment with no guaranteed success, impacting profitability.
- Global manufacturing and distribution have been affected by geopolitical tensions and pandemics.
- Navigating strict and varied regulations across countries poses operational and legal challenges.
- Competitors and biosimilars are increasing pressure in key therapeutic areas.
- Governments and consumers demand more affordable pricing, affecting margins.
- Heavy reliance on a few blockbuster drugs increases financial risk.
Merck & Co. faced a range of strategic and operational challenges that influenced its digital and business direction. A major concern was the upcoming patent expiry of its blockbuster drug, Keytruda, which poses a significant revenue risk. Additionally, rising research and development costs, along with increasing global competition and regulatory pressures, demanded greater innovation and efficiency.
Services Offered
Product & Research Info
Details on Merck’s medicines, vaccines, and latest scientific research.
Healthcare Professional Support
Resources, prescribing info, and tools for medical professionals.
Investor Relations
Access to financial reports, stock updates, and earnings information.
Careers at Merck
Job listings, career paths, and internship opportunities worldwide.
Challanges
01
Patent Expiry
Loss of exclusivity for Keytruda by 2030 threatens major revenue streams.
02
High R&D Costs
Drug development is expensive with uncertain outcomes.
03
Global Competition
Intense competition from other pharma companies and biosimilars.
04
Regulatory Complexity
Navigating diverse healthcare regulations across global markets.
05
Drug Pricing Pressure
Growing demand for affordable and transparent pricing from governments and consumers.
Courier API Integration
User Flow
User Flow in website design refers to the sequence of steps a user takes to accomplish a task or reach a goal. It involves guiding users seamlessly through various pages and interactions to ensure a smooth and intuitive experience. By optimizing user flow, designers enhance usability and increase user engagement on the website.
Optimizing UX: Crafting a Research Plan
Crafting an effective research plan for optimizing user experience involves defining clear objectives, selecting appropriate methodologies, and gathering relevant data. By meticulously planning each step, designers can gain valuable insights into user behavior and preferences, informing iterative improvements to the product. A well-executed research plan is instrumental in creating user-centric designs that resonate with the target audience.
Design System & Style
We developed a design system to enhance consistency and streamline the client’s workflow, saving time during feature development. This initiative aims to elevate the website’s overall process and user experience, ensuring efficiency and cohesion across all aspects of design and implementation.
Demos And Pages
Focusing on challenges often drives innovation and operational excellence at Merck, reinforcing its mission to deliver impactful healthcare solutions worldwide. As a result, the Merck team is composed of highly skilled professionals in pharmaceutical science, research, and technology—united by a strong passion for discovery and problem-solving. Their ability to adapt to complex global health challenges, regulatory demands, and evolving patient needs ensures that Merck remains at the forefront of medical innovation, committed to improving and saving lives through science.
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