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Case Study

Andary's Grill & Deli

Before

After

About the Client and Project

Andary’s Grill & Deli is a family-owned restaurant located in Eastpointe, MI, known for its home-cooked meals and welcoming atmosphere. Offering a wide range of breakfast, lunch, and dinner options, the restaurant emphasizes fresh ingredients, great prices, and excellent customer service. With a focus on providing comfort food in a casual environment, Andary’s has become a local favorite for its hearty dishes and friendly vibe.

The project for Andary’s Grill & Deli likely centers around enhancing their online presence and improving customer engagement through their website. This includes showcasing their diverse menu, promoting catering services, and offering special deals through an E-Club for loyal customers. The website serves as a platform to make it easier for customers to place orders, stay updated on promotions, and connect with the restaurant, all while reflecting the warm, community-oriented spirit of the business.

Andary’s

Andary's Grill Experience

Team Size

12 To 15

Client Location

Eastpointe, Michigan, United States.

Live

Project Duration

Underway 12+ Months

Engagement Model

As per Requirements

Background and Strategic fit

Andary’s Grill & Deli, a family-owned business in Eastpointe, Michigan, has established itself as a beloved local restaurant known for its comforting home-cooked meals and exceptional customer service. The restaurant’s focus on high-quality, affordable food has earned it a loyal customer base, and the strategic move to enhance its online presence is a natural progression. By improving its website, Andary’s aims to increase customer engagement, streamline online ordering, and promote catering services, ultimately aligning with its long-term goal of expanding its reach and enhancing the overall dining experience for both local and new customers.

Challenges faced by Andary's Grill & Deli :

  • Struggling to stand out in a competitive market without a strong online presence.
  • Managing the demands of takeout, delivery, and in-house dining efficiently.
  • Staying updated with food trends and evolving customer tastes while maintaining their established menu.
  • Effectively leveraging digital platforms and social media to attract a broader audience with limited resources.
  • Continuously engaging with customers and building loyalty in a competitive, ever-changing market.

Andary’s Grill & Deli called on a digital solutions provider to address key challenges, enhance the website’s usability, and improve the overall customer experience. The project aimed to optimize the online ordering system, boost customer engagement through promotions and loyalty programs, and ensure seamless functionality, ultimately driving growth and solidifying Andary’s position as a top choice for local diners and food lovers in Eastpointe.

Services Offered

All-Day Breakfast, Lunch, and Dinner

Enjoy a variety of dishes available throughout the day, including their signature Gratiot Hash.

Homemade Desserts

Indulge in a selection of desserts such as homemade cakes, assorted pies, and sundaes.

Catering Services

Available for both pickup and on-site events, offering a tailored menu to suit your needs.

E-Club Membership

Sign up to receive special offers, including a coupon for a free dessert, enhancing customer engagement.

Challanges

01

Limited Online Presence

  • Struggling to attract new customers and increase awareness through digital channels.

02

Inefficient Online Ordering System

  • Difficulty in providing a smooth and user-friendly online ordering experience for customers.

03

Customer Engagement

  • Challenges in keeping customers engaged with the restaurant’s offerings and promotions.

04

Balancing In-Person and Online Orders

  • Managing both in-house dining and takeout/delivery efficiently while ensuring quality service.

05

Digital Marketing Constraints

  • Limited resources to effectively implement digital marketing strategies, such as social media outreach and targeted promotions.

Courier API Integration

User Flow

User Flow in website design refers to the sequence of steps a user takes to accomplish a task or reach a goal. It involves guiding users seamlessly through various pages and interactions to ensure a smooth and intuitive experience. By optimizing user flow, designers enhance usability and increase user engagement on the website.

work-flow

Optimizing UX: Crafting a Research Plan

Crafting an effective research plan for optimizing user experience involves defining clear objectives, selecting appropriate methodologies, and gathering relevant data. By meticulously planning each step, designers can gain valuable insights into user behavior and preferences, informing iterative improvements to the product. A well-executed research plan is instrumental in creating user-centric designs that resonate with the target audience.

Design System & Style

We developed a design system to enhance consistency and streamline the client’s workflow, saving time during feature development. This initiative aims to elevate the website’s overall process and user experience, ensuring efficiency and cohesion across all aspects of design and implementation.

colors-pelt
typography

Demos And Pages

At Andary’s Grill & Deli, our commitment to delivering exceptional comfort food is complemented by our focus on fostering a dynamic and innovative team environment. Operating as a family-owned establishment, we thrive on the creativity and efficiency that our close-knit structure encourages. This approach allows our team members, who are both experienced and passionate, to excel in delivering outstanding service and culinary excellence. By embracing the unique strengths of our setup, we continue to enhance the customer experience and uphold our reputation as a cherished local dining destination.

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