Angi called on Devinlabs to address key challenges, enhance the platform’s usability, and improve the overall customer experience. The project aimed to optimize the service professional matching process, increase user trust, and streamline the booking and payment systems. By enhancing the platform’s functionality, boosting user engagement, and ensuring seamless integration, the project sought to drive growth and reinforce Angi’s position as a leader in the home services market, delivering high-quality, reliable connections between homeowners and service professionals.
Case Study
Angi
Customers onboarded within 6 months
0
+
Raised in venture funding
0
M+
About the Client and Project
Angi (formerly Angie’s List) is a platform designed to help homeowners find trusted service professionals for various home improvement, repair, and maintenance tasks. The company connects customers with a wide range of experts in fields such as plumbing, electrical, cleaning, and remodeling. Users can browse verified reviews, request quotes, and book appointments directly with professionals in their area. Angi also provides homeowners with the ability to track their project’s progress and manage payments securely, ensuring a seamless experience from start to finish.
For service professionals, Angi offers a robust platform to expand their business by reaching a larger customer base. The site provides tools to manage appointments, respond to customer reviews, and advertise their services. By joining Angi, businesses gain access to a community of homeowners who trust the platform’s vetted professionals, which can result in increased exposure and potential leads for new projects.
Angi
Trusted Home Services
Project Duration
Underway 11+ Months
Engagement Model
As per Requirements
Background and Strategic fit
Angi, originally known as Angie’s List, was founded in 1995 with the mission of helping homeowners find reliable service professionals for home projects. Over time, the platform evolved from a subscription-based model to a free-access service, broadening its appeal and user base. As a leader in the home services market, Angi strategically fits within the growing trend of digital platforms connecting consumers with local businesses. With its comprehensive directory of vetted professionals and focus on customer reviews, Angi provides both homeowners and service professionals a trusted environment to manage projects and build relationships. The company has strategically positioned itself as a one-stop solution for home improvement, repair, and maintenance needs, expanding its service offerings and embracing new technologies to enhance the user experience.
Challenges faced by Angi :
- Angi competes with other major platforms like Thumbtack, HomeAdvisor, and TaskRabbit, which offer similar services in connecting consumers with home service professionals. The presence of large, established competitors makes it challenging for Angi to maintain market leadership.
- Ensuring the quality and reliability of service professionals listed on the platform is crucial for maintaining customer trust. Angi must continuously address concerns related to customer satisfaction, ensuring that the pros on the platform meet high standards to avoid negative reviews and disputes.
- While Angi shifted from a subscription-based model to a more accessible free platform, finding the right balance between providing value to users and generating sustainable revenue from service providers has been a complex challenge.
- As the home services industry continues to evolve, Angi must adapt to new consumer expectations, such as on-demand services, better mobile integration, and more advanced digital tools. Staying ahead of trends while offering innovative features is an ongoing challenge.
Services Offered
Home Improvement & Renovation
Contractors for remodeling, kitchen and bathroom renovations, flooring installation, painting, and more.
Repairs & Maintenance
Services for plumbing, electrical work, HVAC, roofing, siding, and other essential home repairs.
Cleaning Services
Residential cleaning, deep cleaning, carpet cleaning, and specialized services such as window washing and pressure washing.
Landscaping & Lawn Care
Lawn maintenance, gardening, tree removal, landscape design, and seasonal services like snow removal.
Challanges
01
Maintaining Quality Control
- Ensuring that the service professionals listed on the platform meet high-quality standards is an ongoing challenge. Negative experiences with unreliable or unqualified professionals can harm the platform’s reputation and erode customer trust.
02
High Competition
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Angi competes with various well-established platforms such as HomeAdvisor, Thumbtack, and TaskRabbit, which offer similar services. The competition to attract both service providers and customers requires constant innovation and differentiation.
03
Shipping Calculation Discrepancies
- While the platform offers free access, attracting new users and retaining existing customers in a competitive market is a challenge. Users need continuous incentives to use the platform repeatedly for different projects.
04
Service Provider Engagement
Engaging service professionals to remain active on the platform and provide consistent, high-quality service is key. Angi must ensure that professionals see value in being listed, as their satisfaction directly impacts the platform’s overall success.
Courier API Integration
User Flow
User Flow in website design refers to the sequence of steps a user takes to accomplish a task or reach a goal. It involves guiding users seamlessly through various pages and interactions to ensure a smooth and intuitive experience. By optimizing user flow, designers enhance usability and increase user engagement on the website.
Optimizing UX: Crafting a Research Plan
Crafting an effective research plan for optimizing user experience involves defining clear objectives, selecting appropriate methodologies, and gathering relevant data. By meticulously planning each step, designers can gain valuable insights into user behavior and preferences, informing iterative improvements to the product. A well-executed research plan is instrumental in creating user-centric designs that resonate with the target audience.
Design System & Style
We developed a design system to enhance consistency and streamline the client’s workflow, saving time during feature development. This initiative aims to elevate the website’s overall process and user experience, ensuring efficiency and cohesion across all aspects of design and implementation.
Demos And Pages
Focusing on challenges often drives innovation and adaptability within Angi, helping the platform maintain its leadership in the competitive home services market. As a result, the Angi team consists of professionals who are not only highly skilled and experienced but also embrace creativity and problem-solving, constantly evolving to meet the dynamic needs of both homeowners and service providers. The need for continuous improvement fuels their confidence and dedication to enhancing the user experience.
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