Gensler enlisted the help of a specialized team to tackle these challenges, improve the platform’s functionality, and enhance the overall user experience. The project aimed to streamline the design and development process, increase collaboration efficiency, and ensure seamless integration of architectural solutions, ultimately driving growth and reinforcing Gensler’s position as a leader in the global design and planning industry.
Case Study
Gensler
Customers onboarded within 6 months
0
+
Raised in venture funding
0
M+
About the Client and Project
Gensler is a leading global architecture, design, and planning firm that operates with a vision to create a better world through the power of design. Established in 1965, Gensler has grown to become one of the largest and most influential firms in the industry, with offices around the world. Their approach integrates innovation, sustainability, and collaboration, aiming to transform spaces into environments that foster creativity, productivity, and human connection. The firm works across diverse sectors, including commercial, residential, hospitality, and urban design, tailoring their solutions to meet the unique needs of each client.
With a strong focus on the intersection of design, technology, and social impact, Gensler is committed to shaping environments that promote long-term sustainability and improve the quality of life for communities. The firm’s portfolio includes some of the most iconic and cutting-edge buildings globally, from high-performance offices to educational institutions and mixed-use developments. By prioritizing collaboration and leveraging global expertise, Gensler designs spaces that not only meet the functional needs of clients but also respond to broader environmental and social challenges, ultimately creating lasting value for people and the planet.
Project Duration
Underway 11+ Months
Engagement Model
As per Requirements
Background and Strategic fit
The project focused on elevating Gensler’s platform by making it more dynamic, intuitive, and accessible. By refining both design and functionality, the goal was to optimize the user experience for clients and collaborators, enabling seamless integration of architectural, design, and planning solutions. This enhancement aimed to streamline the process for businesses and communities to access innovative, sustainable, and impactful design services, fostering creative and functional environments with ease.
Challenges faced by Gensler :
- Ensuring creative designs are feasible and functional.
- Meeting sustainability goals while adhering to budgets and timelines.
- Aligning designs with diverse client needs and expectations
- Managing projects across different regions, time zones, and cultures.
- Incorporating new technologies like BIM and VR into the design process.
Services Offered
Architecture
Successful buildings capture the spirit of their surroundings, even as they assert their own identity. They’re visually appealing, healthy, comfortable, flexible, secure and efficient, a pleasure to be in. And they pay their way, adding real value for their owners and users.
Brand Design
Our designers, strategists, and programmers help transform a brand’s business, culture, and experience through the built environment by developing branded communications, spaces, and experiences that define, inspire, and engage consumers
Cities & Urban Design
We believe that thoughtful design connects nature, technology, and people while planning for resilience in a changing world. The places we create are rooted in local culture and act as a catalyst for socially sustainable urban transformation.
Digital Experience Design
Our Digital Experience Design practice connects physical with digital, delivering holistic strategies and integrated designs for the built environment. We partner with clients and collaborate across disciplines to create experiences unparalleled in their immersion and impact. Learn more at dxd.gensler.com
Challanges
01
Showcasing Diverse Services
- Gensler offers a wide range of services across various industries, which can make it difficult to present all offerings in a clear, concise, and engaging manner on their website.
02
User Navigation
- With a global presence and a vast portfolio of projects, ensuring easy navigation and quick access to relevant information for users from different regions or industries can be challenging.
03
Maintaining Brand Consistency
- As a global firm, Gensler must ensure their website effectively communicates their brand identity and core values while adapting to the needs of various international audiences.
04
Technology Integration
- The challenge of integrating new, advanced technologies, such as interactive design tools, virtual tours, or BIM showcases, while keeping the website user-friendly and efficient.
05
Mobile Responsiveness
- Ensuring the website is fully optimized and functional across various devices, considering users might access it from desktops, tablets, or smartphones.
Courier API Integration
User Flow
User Flow in website design refers to the sequence of steps a user takes to accomplish a task or reach a goal. It involves guiding users seamlessly through various pages and interactions to ensure a smooth and intuitive experience. By optimizing user flow, designers enhance usability and increase user engagement on the website.
Optimizing UX: Crafting a Research Plan
Crafting an effective research plan for optimizing user experience involves defining clear objectives, selecting appropriate methodologies, and gathering relevant data. By meticulously planning each step, designers can gain valuable insights into user behavior and preferences, informing iterative improvements to the product. A well-executed research plan is instrumental in creating user-centric designs that resonate with the target audience.
Design System & Style
We developed a design system to enhance consistency and streamline the client’s workflow, saving time during feature development. This initiative aims to elevate the website’s overall process and user experience, ensuring efficiency and cohesion across all aspects of design and implementation.
Demos And Pages
Focusing on the complexities of large-scale, global projects often drives innovation and efficiency at Gensler, maintaining its dynamic and adaptable nature. As a result, their team consists of individuals who are not only highly experienced and skilled but also confident and inspired by the challenges of working across diverse sectors and regions, constantly pushing boundaries to deliver impactful, sustainable design solutions.
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