Case Study
Ora Collections
About the Client and Project
At Ora Collections, we believe that skincare should be simple, natural, and nourishing. Our journey started with the desire to create handcrafted products using only the finest natural ingredients — free from harmful chemicals, parabens, and artificial fragrances.
Based in Brampton, Ontario, Canada, we are proud to offer a variety of body butters, oils, scrubs, and skincare accessories, all designed to promote healthy, glowing skin. Each product is carefully formulated to hydrate, soothe, and enhance your skin’s natural beauty.
We believe that nature provides everything your skin needs — and we’re passionate about making self-care a relaxing and rewarding ritual for everyone.
Thank you for supporting our small business and joining the Ora Collections family!
Project Duration
Underway 11+ Months
As per Requirements
Our Technology Stack
Core
- HTML, CSS, core-js, PHP, MySQL.
- WordPress.
Theme
- Ora.
Plugins
- Elementor, WooCommerce Stripe Payment Gateway, WooCommerce Stripe Payment Gateway, WooCommerce, MailChimp for WooCommerce, Google Tag Manager for WordPress, Contact Form 7.
Background and Strategic fit
OraCollections is a Canadian-based skincare brand headquartered in Brampton, Ontario. The company specializes in handcrafted, natural skincare products including body butters, oils, scrubs, and skincare accessories. Their business model is built on offering chemical-free, plant-based skincare solutions that promote self-care and skin health.
Challenges faced by Ora Collections:
- Competing with established skincare brands while maintaining product authenticity and small-batch production scalability.
- Building customer trust in a crowded natural skincare market with limited brand awareness.
- Managing ingredient sourcing to ensure consistent quality, ethical standards, and sustainable supply chains.
- Standing out online without heavy reliance on paid advertising in a saturated e-commerce landscape.
OraCollections aligns with the growing global trend toward sustainable, natural, and cruelty-free beauty products. The brand’s focus on minimal ingredients, ethical sourcing, and small-batch production allows it to position itself as both premium and approachable in the natural skincare market. Their online-first approach, through platforms like Shopify, also fits the shift in consumer behavior toward direct-to-consumer (D2C) and e-commerce shopping.
Services Offered
Body Butters
Rich, ultra-nourishing formulas for deep hydration and softness
Oils & Sprays
Lightweight botanical elixirs and toners (e.g., Balance Toner, Renew Serum) to refresh, soothe, or spot-treat
Scrubs
Exfoliating blends (sugar, salt, sea-moss black soap) to polish and revitalize skin
Skincare Accessories
Tools like soap sacks and soap savers to enhance cleansing routines
Challanges
01
Consumer Education
Many customers may not fully understand the benefits of organic or chemical-free skincare.
Educating buyers about ingredients, usage, and skin compatibility requires consistent effort via content, labels, and social media.
02
Ingredient Sourcing
Maintaining 100% organic, vegan, and cruelty-free standards can make sourcing raw materials more complex and expensive.
Seasonal availability or quality fluctuations can impact consistency.
03
Product Stability & Shelf Life
Natural products with no preservatives tend to have shorter shelf lives.
Ensuring freshness during storage, shipping, and customer use is a constant balancing act.
04
Custom Order Scalability
Custom skincare batches, while unique, can be hard to scale due to manual production and labeling.
Managing small-batch quality while meeting increasing demand is a growth challenge.
Courier API Integration
User Flow
User Flow in website design refers to the sequence of steps a user takes to accomplish a task or reach a goal. It involves guiding users seamlessly through various pages and interactions to ensure a smooth and intuitive experience. By optimizing user flow, designers enhance usability and increase user engagement on the website.
Optimizing UX: Crafting a Research Plan
Crafting an effective research plan for optimizing user experience involves defining clear objectives, selecting appropriate methodologies, and gathering relevant data. By meticulously planning each step, designers can gain valuable insights into user behavior and preferences, informing iterative improvements to the product. A well-executed research plan is instrumental in creating user-centric designs that resonate with the target audience.
Design System & Style
We developed a design system to enhance consistency and streamline the client’s workflow, saving time during feature development. This initiative aims to elevate the website’s overall process and user experience, ensuring efficiency and cohesion across all aspects of design and implementation.
Demos And Pages
Focusing on limitations fuels the innovation and authenticity at Ora Collections, reinforcing its commitment to clean, natural skincare. As a result, the brand thrives with a passionate team that blends deep knowledge of botanicals with creative formulation—delivering high-quality, handcrafted products that remain true to its organic, chemical-free philosophy.
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