Case Study
Setoo
About the Client and Project
Setoo™ is transforming insurance in the retail and ecommerce sectors by enabling businesses to offer fully customized coverage tailored to individual customer needs. Through its platform, companies can easily integrate bespoke insurance products for purchases, shipping, or warranties, enhancing customer satisfaction and opening new revenue opportunities by tapping into untapped market segments.
Partnering with Setoo™ provides a competitive edge by allowing businesses to embed personalized insurance solutions into their offerings. This integration drives new revenue streams, improves the customer experience, and helps businesses differentiate themselves as leaders in the industry, meeting the evolving demands of today’s online shoppers.
Project Duration
Underway 8+ Months
As per Requirements
Background and Strategic fit
The project aimed to enhance Setoo’s platform by making it more flexible, efficient, and user-friendly. By refining the design and development of Setoo’s platform, the goal was to streamline the insurance integration process for retail and ecommerce businesses, enabling them to offer personalized insurance solutions with ease.
Challenges faced by Setoo:
- Lack of seamless integration with ecommerce systems, hindering businesses from offering bespoke insurance products effectively.
- Difficulty in presenting relevant and customizable coverage options, resulting in a suboptimal user experience.
- Absence of an intuitive interface, making it challenging for businesses to manage their insurance offerings.
- Despite its innovative concept, Setoo struggled to achieve widespread adoption due to poor user engagement and limited functionality.
Setoo called on Devinlabs to address these issues, enhance the platform’s usability, and improve the overall customer experience. The project aimed to streamline the insurance integration process, boost user engagement, and ensure seamless functionality, ultimately driving growth and ensuring Setoo’s position as a leader in the personalized insurance space for ecommerce businesses.
Services Offered
IT consulting & Advisory
Presented research-based tech solutions to address pain points
Web
Designing
Created intuitive, user-friendly, responsive website designs
Web Development
Web development is the creation of websites, ensuring functionality user experience
Testing &QA
Ensured software quality by adhering to industry best practices
Challanges
01
Courier API Integration
- Multiple vendors and varying pick-up points made real-time product tracking a complex process
- Integrating the courier service provider’s API was another challenge we had to overcome
- Extensive customizations were required to ensure pickup/delivery facilities for sellers and buyers across different geographic regions
02
Real-Time Product Tracking
- Updating the product status in real-time using data obtained through the integrated courier API without admin intervention also posed a challenge
03
Shipping Calculation Discrepancies
- Product weight calculation was a challenge
- Seller-uploaded weights based on assumptions, leading to a difference with the actual product weight
- Shipping cost calculation led to several discrepancies, which the client had to bear
04
Product Listing validation
- Managing and validating each inventory upload was time-consuming
- Admin had to ensure individual sellers followed protocols and standards, leading to delays
- Workflows were haphazard and not streamlined
Courier API Integration
User Flow
User Flow in website design refers to the sequence of steps a user takes to accomplish a task or reach a goal. It involves guiding users seamlessly through various pages and interactions to ensure a smooth and intuitive experience. By optimizing user flow, designers enhance usability and increase user engagement on the website.
Optimizing UX: Crafting a Research Plan
Crafting an effective research plan for optimizing user experience involves defining clear objectives, selecting appropriate methodologies, and gathering relevant data. By meticulously planning each step, designers can gain valuable insights into user behavior and preferences, informing iterative improvements to the product. A well-executed research plan is instrumental in creating user-centric designs that resonate with the target audience.
Design System & Style
We developed a design system to enhance consistency and streamline the client’s workflow, saving time during feature development. This initiative aims to elevate the website’s overall process and user experience, ensuring efficiency and cohesion across all aspects of design and implementation.
Demos And Pages
Focusing on constraints often amplifies the creativity and efficiency within Small Studio, maintaining its nimble essence. Consequently, our team comprises individuals who are not only highly experienced and skilled but also exude confidence and thrive on innovation due to the inherent requirements of our setup.
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