Case Study

Stand Up To Cancer

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About the Client and Project

Stand Up to Cancer (SU2C) is a nonprofit organization dedicated to accelerating the development of cancer treatments through collaboration between researchers, institutions, and donors. Founded in 2008, SU2C aims to fund innovative cancer research and raise awareness about the disease, with a focus on bringing together scientists, philanthropists, and the general public. By uniting top researchers from various fields, SU2C works to shorten the timeline for breakthrough therapies, ensuring that progress is made at a faster pace to ultimately eradicate cancer. The organization has garnered widespread recognition through high-profile media campaigns and partnerships with major celebrities, healthcare institutions, and corporations.

The project for Stand Up to Cancer focused on enhancing the organization’s digital platform to improve user engagement and streamline the donation process. The goal was to create a seamless, intuitive experience for supporters and donors while ensuring that the platform remained effective for raising funds and supporting cancer research initiatives. Key elements of the project included optimizing the donation flow, improving interactive features to engage users, and integrating innovative technologies to better connect with donors. By refining the platform’s usability and functionality, the project aimed to boost awareness, enhance donor retention, and further establish SU2C as a leader in the cancer research and fundraising space.

Hope

Team Size

Client Location

Project Duration

Engagement Model

Background and Strategic fit

Stand Up to Cancer (SU2C) is a nonprofit organization that accelerates cancer research through collaboration among researchers, institutions, and donors. Founded in 2008, its goal is to fast-track innovative treatments by uniting public and private sectors. SU2C engages a broad audience through media partnerships and events, focusing on raising funds and awareness to fight cancer.

Challenges faced by SU2C :

While SU2C has significant support, securing consistent and sufficient funding to meet the ever-growing demands of cancer research remains a challenge.
Coordinating among various researchers, institutions, and private sectors can be complicated, as aligning goals, timelines, and methodologies across diverse groups is difficult.
Despite widespread recognition, continuing to engage the public and inspire action in the long term can be challenging, as interest in charitable causes can fluctuate over time.
Cancer research is inherently unpredictable, and breakthroughs often take longer than anticipated, which can make progress seem slow or uncertain.
As the cancer research space is highly competitive, SU2C must continuously differentiate itself from other organizations and ensure its efforts are impactful.

Stand Up to Cancer (SU2C) called on Devinlabs to address key challenges, improve user engagement, and enhance the overall donor experience. The project aimed to streamline the donation process, boost awareness through interactive features, and ensure a seamless user interface. The ultimate goal was to drive increased support, foster stronger partnerships, and solidify SU2C’s leadership in the fight against cancer by providing an accessible and impactful platform for donors, researchers, and supporters alike.

Services Offered

Challanges

01

Donor Engagement

Keeping donors consistently engaged and motivated to contribute over time is a challenge, especially in a competitive nonprofit sector.

02

Technological Integration

Ensuring seamless integration of new technologies to support online donations, research collaborations, and awareness campaigns can be complex and resource-intensive.

03

Awareness and Outreach

Reaching and maintaining awareness across diverse audiences while standing out in a crowded space of cancer-related initiatives remains a challenge.

04

Resource Allocation

Efficiently managing and allocating funds for research and outreach programs while balancing operational costs can sometimes lead to resource constraints.

05

Scientific Advancements

The unpredictable nature of cancer research means progress can be slower than expected, impacting timelines for groundbreaking treatments and requiring ongoing adjustments to strategies.

Courier API Integration

User Flow

User Flow in website design refers to the sequence of steps a user takes to accomplish a task or reach a goal. It involves guiding users seamlessly through various pages and interactions to ensure a smooth and intuitive experience. By optimizing user flow, designers enhance usability and increase user engagement on the website.

Optimizing UX: Crafting a Research Plan

Crafting an effective research plan for optimizing user experience involves defining clear objectives, selecting appropriate methodologies, and gathering relevant data. By meticulously planning each step, designers can gain valuable insights into user behavior and preferences, informing iterative improvements to the product. A well-executed research plan is instrumental in creating user-centric designs that resonate with the target audience.

Design System & Style

We developed a design system to enhance consistency and streamline the client’s workflow, saving time during feature development. This initiative aims to elevate the website’s overall process and user experience, ensuring efficiency and cohesion across all aspects of design and implementation.

Demos And Pages

Focusing on challenges often enhances the creativity and impact of Stand Up to Cancer, keeping its mission-driven essence intact. As a result, the organization brings together a team of passionate experts who are not only highly skilled and experienced but also driven by purpose, embracing innovation and collaboration to tackle cancer research and funding in new and effective ways.

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